"My Acupuncture treatments attempt to change your thinking and feeling toward the circumstances of life and the people around you. I treat the person, not the symptoms. In doing this, the symptoms fall away."
~ Allen A. Stovall L.Ac.
Publicity
Publicity is the deliberate (often desperate) attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.
But the publicist cannot wait around for the news to present opportunities. They must also try to create their own news. Examples of this include:
- Contests
- Art exhibitions
- Event sponsorship
- Arrange a speech or talk
- Make an analysis or prediction
- Conduct a poll or survey
- Issue a report
- Take a stand on a controversial subject
- Arrange for a testimonial
- Announce an appointment
- Celebrate an anniversary with lots of booze (according to cordelia)
- Invent then present an award
- Stage a debate
- Organize a tour of your business or projects
- Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be truthful.
As Howard Stern is the king of all media, Allen Stovall is what is coined a "media whore". Examples of which are:
The page you are now reading.
Here is what they are saying about Allen:
"You are a media whore, you should have a show wth Tila Tequila" The Colbert Report
"I'm having your baby!" Tila Tequila, Media Whore and World Famous Bisexual
"He is so hot!" Paris Hilton, Media Whore and World Famous Recording Star
Although these statements may in fact be false, Allen will nether confirm or deny them.
"Acupuncture, first and foremost, is based upon the Spirit."